Pay Per Click (PPC) marketing consists of promoting your business using advertisements that you pay for when customers click on them. When the person clicks on the advertisement, he or she is directed to your site. PPC marketing is slightly different from affiliate marketing. In affiliate marketing, the agent is paid a commission for convincing a customer to buy a product from a website through a referral bar code, link or a code. Conversion increase as the sales from the affiliate (agent )increase. Famous people who have turned into bloggers on websites and YouTube earn from affiliate marketing because they have influence over people. In PPC marketing, the same techniques applied but there is no agent hence the company saves the cost of paying commissions to the affiliates. Here are the benefits of PPC marketing.
You will get fast results from PPC marketing. Using PPC marketing on social media allows you to reach put to thousands of people at once.
The results from PPC marketing are accessible real-time hence the analysis of the results can also be done real-time. The costs, profits, clicks, views, visits, and conversions can be generated as the PPC ad is running for the marketing team to make the right decisions. When you notice that the performance of the PPC ad is way lower than the expected results you can change the ad immediately or make some improvements on it for it to attract more people.
Changes of the search engines’ algorithms do not affect the performance of PPC ads because they are not connected to SEO. The changes in the algorithms of the search engines affects the rankings of a website on the search engines thus lowering the traffic that the website gets. You will continue to receive a high number of clicks regardless of the changes that the search engines make in its algorithms.
The market has customers who have dynamic needs hence to reach out the specific people; you should use PPC marketing because it improves targeting. You have to specify the keywords, website, location, device, time and date that the PPC ad should appear before the targeted people. When you improve targeting your advertisement sop being a nuisance to the public because they ads are only viewed by people who need your services and products.
PPC marketing is budget-friendly. You should not shy away from PPC marketing after a large competitor invest in the strategy because a small business can also afford these services. In print media and mass media advertising, you pay before the ad is rolled out without knowing the number of people who will view the advertisement, but in PPC you pay for the number of clicks that the ad will generate with is a fair deal.