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      Cleveland, Ohio (PRWEB) March 29, 2012

      Metrics Marketing Group, an analytics-driven database marketing and interactive services firm, announced today that Research and Customer Experience Senior Analyst, Damon Herren has been selected as a panelist for the YouToo Social Media conference. Herren will join other industry professionals in discussing the importance of user experience design (UXD) in public relations and how both seek to understand audiences, identify business objectives and measure outcomes. The YouToo Social Media Conference 2012 will take place at Kent State University in Kent, Ohio on Friday April 13, 2012.

      More than ever, marketing agencies are seeking to employ user experience design professionals who have the ability to create positive user experiences for interactive campaigns. These unique professionals address the structural, informational, psychological and emotional aspects of what makes a successful user interface, whether its web, mobile, tablet or any other device. Both public relations and UXD professionals underlying goals are to understand their clients audiences in order to create mobile technology campaigns with a positive user experience. Herren will be joined by other PR and UXD professionals to discuss this intersection and how it affects marketers today.

      Damon Herren has more than 10 years of professional experience with a diverse background, specializing in user experience design. As a Research & Customer Experience Senior Analyst at Metrics Marketing Group, Herren works with a variety of clients across numerous industries to improve the user experience of their products and services. In his previous role at InfoCision Management Corporation, Herrens work greatly influenced the internal user experience for mission-critical enterprise systems, which are currently used daily by thousands of users. Herren is also involved with the Northeast Ohio Usability Professionals Association (NEOUPA), Information Architecture Institute (IAI), and Interaction Design Association (IXDA). He earned a B.S. in Computer Science from Harding University and is currently working towards a Masters Degree in User Experience Design at Kent State University.

      Knowing and understanding your users and their goals is key to any successful user experience, remarked Cathleen Zapata, VP, Research and Customer Experience at Metrics Marketing. Damons wealth of expertise and knowledge in UXD will give professionals a perspective on how marketers can truly optimize their campaigns by leveraging customer insights.

      Metrics Marketing offers a full suite of customizable user research and user experience services that go beyond identifying opportunities for conversion. Amongst Metrics user research services are lab-based testing usability testing, card sorting, user personas, heuristic evaluations, online research, surveys, focus groups, in-depth interviews and more. Metrics Research and Customer Experience professionals, like Herren, also provide information architecture and interaction design expertise. In addition, Metrics Marketing is one of the only interactive marketing firms with full eye tracking capabilities across the U.S., including lab-based testing at MetricsLabSM as well as mobile.

      Those who are interested in attending the YouToo Social Media conference should register by visiting, http://www.youtoosm.com. To learn more about Metrics Marketings Research and Customer Experience offerings, visit http://www.metricsmarketing.com/lab.

      About Metrics Marketing

      Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, eCommerce solutions, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is a Precision Dialogue company and is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at http://www.metricsmarketing.com.

      Media Contact:

      Kelly Bowman

      440.471.6166

      kbowman(at)metricsmarketing(dot)com

      @MetricsMrktg





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        (PRWEB) March 29, 2012

        IDA announces easy online dental marketing for both large and small practices. The easy-to-use online Control Panel is just one element of IDA’s New Patient Marketing Machine. It gives doctors full control of both the content and the appearance of their websites, as well as providing practice information to the specific directories as well.

        The New Patient Control Panel stores geo-targeted and market-targeted information. For example, geo-targeted information refers to location: clients’ addresses and Zip codes, phone numbers, hours of operation. Market-targeted information refers to: sedation dentistry, teeth whitening, and dentures. Etc. Other marketing materials, such as promotional photos and logos, can be stored in the online Control Panel and used as needed.

        Each dental marketing Control Panel operates with IDA’s new LeadFire technology. It allows doctors to generate customized content that distinguishes each dental practice at the push of a button for both Web Portals and Directories. This feature is important for busy dentists who have no spare time to learn programming or to wait for an opening on a web designer’s calendar just to make a few changes.

        Doctors have complete control over how they want their IDA dental websites to look and feel. They can customize the designs with their own logos and with photos of themselves and their teams to relate more closely with prospective patients.

        “There are more than 100 pages of dynamic, search engine optimized content for each IDA New Patient Marketing Portal,” said Jim Du Molin, dental practice consultant and founder of Internet Dental Alliance, Inc. “Add that to our unique LeadFire technology, and you have a fast and efficient dentist marketing system that will generate targeted leads for you day and night.”

        Dentists can choose designs, content and images from IDA’s extensive library website skins, articles and stock photos. Or they can write their own blog posts and use their own photos for more personalization.

        About Internet Dental Alliance, Inc.

        IDA is the largest North American provider of websites for dentists, email patient newsletters and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites, online newsletters and other dental practice management advice and internet marketing resources.





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              St Albans, Hertfordshire, UK (PRWEB UK) 29 March 2012

              The opportunity to leverage mobile marketing for events and brand promotions just got faster, better, easier. Shoot Systems, the leading photo marketing solution provider in the UK announces the introduction of QR code functionality in the companys unique interactive photo marketing systems. For mobile users who are constantly on the go, this enhancement to their Photo Marketing System takes convenience to a new level of simplicity and speed.

              Speaking about QR codes and photo marketing, owner and Managing Director of Shoot Systems, Dave Simmons says, Every marketing campaign must have a compelling call to action. The easier you make it for the target audience to act upon the desired call to action, the greater success your marketing campaign will achieve. Some of the biggest brands, high visibility promotions and highly trafficked events use our photo marketing systems. With the introduction of QR code photo retrieval functionality, marketers now have the opportunity to enhance user experience and add the wow factor to it. Shoot Systems has accomplished an industry first where QR codes are generated instantly, on-the-fly and assigned to individual users receipts. From camera to smart phone in 30 seconds, QR codes allow users to retrieve their own photos directly from the website almost instantly. They can then copy, save, share on Facebook and email the photos right away without having to enter page URLs and receipt codes / Ids. The speed, accuracy and privacy are huge benefits for users, and they love it. Our customers have the advantage of bringing these benefits to their target audience and significantly increasing their campaign conversion rates.

              QR (Quick Response) codes are the next generation of digital barcode technology. They are black-and-white boxed images that can be scanned using almost any type of smart phone. A QR code is embedded with a link to a web page. In the case of a photo marketing system, customers are given a receipt after their photo is taken. They simply need to scan the automatically generated personalized QR code on their receipt using a smart phone and will be taken directly to their specific web page where they can download only their own photos. See a video demonstration of QR codes in action using a photo marketing system from Shoot Systems.

              For marketing events, trade shows, road shows and theme parks where multiple photos are to be taken over a period of time, Shoot Systems offers the flexibility to pre-produce ID cards with QR codes on them. Users simply scan their QR code at the photo system each time they pose for a picture. When they are ready to download their photos, they scan the QR code from their smart phone to be taken directly to the web page where they will see all their own photos. There is no need to search for photos amongst hundreds of others and no time lost in typing a URL or a code. Fast, accurate, convenient and easyQR codes make photo marketing systems the undisputed, winning call to action.

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                  Basingstoke, UK (PRWEB UK) 29 April 2012

                  Websites for nurseries are an important marketing tool, certainly these days when more and more people use the internet to search for goods and services. This is why a children’s daycare nursery in Reading approached Marketing Quotes, as they felt that by having an attractive website, more parents from the Reading area would want to place their children. One important factor was that the website designer needed to be able to communicate the message accurately one of safety, fun, trust and learning.

                  A team leader from the daycare nursery in Reading stated ‘we have just opened up and have had a great response from friends and family, but we are wanting to really boost the number of children over the next few months that stay with us. We felt that getting a website set up would be a good move and do hope that the website designer we have selected from Marketing Quotes will produce a great looking website for us. There are quite a few legal requirements we need to mention and have all the necessary certifications, so I guess the website does need to mention these to bring piece of mind to parents that we are a good place for them to select to look after their children. As we are quite a new nursery, budgets are very tight so we did need some help in finding out how much the website design prices would be.’

                  Anne Richards (who works for Marketing Quotes) added ‘not all website designers are the same, some are great at designing corporate websites, some are good at designing shopping websites, so having a designer that has experience in designing websites for nurseries is very wise. We do have many designers that are experienced, but we felt that it was wise to select a few website designers in Reading to be considered, as they can visit the nursery and get a feel for what it is like first hand.’

                  About Marketing Quotes – Marketing Quotes is a free service to UK businesses to help them get free advice and quotes from local website designers that have experience in their market and industry sector.







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                    Atlanta, GA (PRWEB) April 10, 2012

                    Dr. Matthew Loop and Dr. Len Schwartz co-created Automated Social Networking (ASN) to help small, local businesses maximize the power of the Internet and social media. Using this new service, local companies can now track, measure and manage their online presence and what’s being said (good and bad) about them.

                    The Internet can be an exceptionally beneficial force for a small business, said Dr. Loop. But, he added, it can also be damaging to business if the wrong information, such as negative reviews, blogs and reports, are published. The fact is anyone can put anything they want to on the web about a company and that information can find its way to page one of Google. Reputation management services from Automated Social Networking can expose and remedy any image problems businesses are having due to adverse material on the Internet.

                    Reputation management services include integrated search engine tracking and data, allowing companies to know how much their online presence has grown over the course of a month. Helping to ensure visibility online is ASNs ability to get companies prominently displayed in the top three local search directories and in directories that are specific to any enterprise.

                    Towards understanding why a company stands where it does, ASN sends each business a report focusing on monthly analytics, which means that company will know its SEO score. They’ll know how they’re fairing with search engines and if they need to adjust what they are doing. Plus, ASN has a unique feature that allows businesses to input data and make corrections on all directories with one push of a button.

                    Reputation management monitoring is ongoing and subscribers get digital updates through email or directly texted to their cellphone when new ratings or reviews are published. This new service also monitors mobile networks, which is especially important as more and more people are using their cellphones to access information on a daily basis. With local targeting of placement in directories and with map placement, businesses will be seen by those in the local area who are most likely to buy the product or service.

                    One great benefit, observed Dr. Loop, is the business owner gets peace of mind from knowing that their social networking, search engine optimization and reputation management are all being handled for them 24/7. Our approach is twofold. We help create a positive presence while working towards identifying any negatives that may be out there.

                    ASN, which is the largest turnkey, social media marketing company in the world, was created and founded by Dr. Loop and Dr. Len Schwartz. Both are experienced marketing moguls and entrepreneurs. ASN gives doctors, professionals and small business owners the ability to create a consistent, comprehensive social media and Internet marketing campaign. This helps to greatly increase new, targeted traffic to their websites.

                    For more information on Automated Social Networking and their Reputation Management services go to http://automatedsocialnetworking.com/reputation-management/ or call 1-866-822-7246.



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