Costa Mesa, California (PRWEB) April 13, 2012
Planning Family, the premier online destination for new and expecting families, announced today the launch of a new brand identity EverydayFamily. The new brand is an energized and accurate reflection of what the publisher does best deliver engagement that is the result of deep connections with the nation’s largest niche group new and expecting parents. Through the EverydayFamily community, parents can search for and connect with each other based on shared challenges, interests, kids’ ages, and geography.
EverydayFamily is about everyday life, says Shiloh Johnson, Chief Content Officer. Weve added more tools and information to help parents with their daily challenges and questions, whether they are trying to conceive or to keep a toddler entertained. Weve expanded our resources for parents, creating forums that allow members to connect with others in order to share advice and establish relationships. Weve added My Everyday, which organizes tools, checklists, journals, pictures, and more into convenient and easy to use format. EverydayFamily fosters parent-to-parent camaraderie and a true sense of community.
Unlike many social networks targeting young people, the EverydayFamily community has been uniquely developed to meet the needs of busy families, says Noah Anderson, CEO. As weve grown, and our families have grown, weve learned that family isnt really about just planning, its about the everyday. A quick dictionary search will tell you that everyday is common, typical, and unremarkable, but we disagree. The real magic of life is in the everyday moments lived by everyday families. Life is watching your baby learn to walk, or your preschooler learn to write her name. Life is feeling a love beyond anything you could imagine when you first see your newborn baby, or hear your toddler say, I love you. EverydayFamily is sharing your life with a good friend, another parent, grandma & grandpa, or another loved one half-way around the world.
With more than three million members, EverydayFamily brings together the best of what new and expecting parents have to say on hundreds of important topics relating to preconception, pregnancy, and parenting. Complementing EverydayFamily articles and expert advice, hundreds of mom contributors, including everyday parents, credentialed mom & dad experts, and prominent bloggers all provide a range of perspectives on everyday topics.
About Everyday Family
EverydayFamily is not only a go-to resource for parents, but also for companies that recognize new and expecting parents as life stage consumers. EverydayFamily has helped some of America’s most well known companies, like Kimberly Clark and Fisher Price, reach parents with special offers, brand messages, and key life stage information.
“More and more, we’re seeing everyday families turn primarily to the Internet for a wide-range of information,” said Tony Golden, Director of Business Development for EverydayFamily. “We are continually offering our marketing partners a variety of creative approaches to reach this audience strategically and efficiently. EverydayFamily represents one of the best options for brands to break thru the noise and engage parents in a trusted community based environment.
EverydayFamily (EF) is a family driven website in every sense featuring a growing community of over two million members who share their everyday parenting experiences. EF is an online home and established resource for experts and parents who have advice and information to share, as well as those who are seeking guidance and support as they move through their familys journey, from preconception, to preschool, and beyond. EF invites everyone to get comfortable and share stories, thoughts, advice, and opinions with other families. The editors at EF, as well as the entire EF community, are dedicated to providing daily content for families seeking advice, information, and support and to giving back to the communities supporting us.
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Latest Online Research Shows American Express as Most Popular US Bank with a 35% Share of Positive Comments on the Web
Colombus, OH (PRWEB UK) 2 May 2012
DigitalMR analyzed tens of thousands of online customer comments regarding US banks for the month of January 2012. Two thirds of comments monitored were positive (67%) about their customer experiences, compared with 33% being negative about their customer experiences.
DigitalMRs report (powered by SocialNuggets) analyzes tens of thousands of mentions and customer comments posted via open access social media platforms and relevant finance related websites. It measures not only the number of comments posted by consumers on the internet, but also sentiment whether these posts are positive or negative.
Results are based on comments posted on the major US banks: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase and US Bancorp.
The banking service brands with the highest share of overall mentions were: Amex (29%), Citibank (20%) and Bank of America (18%).
There was, however, a large difference between the positive and negative mentions that these banks generated. Amex achieves the highest share of positive comments (35%) more than twice its share of negative ones (16%). Conversely, Bank of America attracted more than twice the share of negative comments (28%) to positive ones (13%).
Taking each banks positive and negative scores into consideration, Amex achieves the highest Net Sentiment Score (NSS) with 63%, followed by US Bank with 61%. The only bank with a net negative score was Bank of America with a NSS of (-4%).
Ryan Rutan, President of DigitalMR USA commented: Online sentiment continues to show contrasting pictures of two banks: Amex which is very positive and Bank of America where sentiment is highly negative. This represents a huge challenge for Bank of America to turn this around.
Data analysis and customer comments
Contact
For regular reports and more information:
Ryan A. Rutan
rrutan(at)digital-mr(dot)com
tel: +1 (614) 638-0216
http://www.digital-mr.com
About DigitalMR
DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.
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